loader image

Stimulating gender-based innovative training methods to promote CLOTHING REcycling through Augmented Reality -AR4ReClothing – EN

The Technical University „Gheorghe Asachi” from Iasi, Faculty of Industrial Design and Management, is a partner of the project “Stimulating gender-based innovative training methods to promote CLOTHING REcycling through Augmented Reality”, acronym AR4Reclothing, funded by the European Commission through the Erasmus Programme + / KA220-VET

Project number: 2021-1-EL01-KA220-VET-000034695

Duration: 28.02.2022-27.02.2024


  • Coordinator: CHRISTOS & ATH. BEIS OE- Athens (Greece)
  • P1: ATERMON B.V./ Game-based Learning & Gamification Experts-Rotterdam (Netherlands)
  • P2: UNICERT S.A/ Accreditation & Certifiaction Body-Athens (Greece)
  • P3: Riga Technical University- Riga (Latvia)
  • P4: The Technical University  ″Gheorghe Asachi″ from Iași (Romania)
  • P5: Neotalentway/ Training and educational centre- Pinos Genil (Spain)
  • P6: EPI FIVE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ/ Digital Solutions in culture- Warsaw (Poland)

Project objective:

Recent research has shown the link between environmentally oriented activities and gender inequalities. However, the agenda to promote the importance of gender equality for the ecosystem is still unfinished despite all the initiatives to introduce environmentally friendly activities (UN women, 2014). Although gender inequality is still high, women are half of the world’s resource stewards and therefore play a crucial role in protecting the environment. As clothing upcycling is the new trend for green fashion, there has been no concrete initiative to promote women’s active participation in upcycling practises, despite the EU’s efforts in environmental sustainability.

To promote practical ecological actions that create gender equity, the AR4ReClothing project recommends a training approach that combines action-oriented training on how to deal with environmental issues related to clothing upcycling with a gender-responsive training methodology.

The main objective of the project is to raise awareness among textile professionals (manufacturers, processors, designers, stylists, fashion designers, textile industry students, etc.) about the environmental and social benefits of upcycling clothing. This will be done through innovative training methods that better embed environmental sustainability and use the different roles of women in environmentally friendly activities. This will be facilitated through a game-based learning approach using an augmented reality mobile phone app that provides a long-lasting learning experience that can be built upon through skills retention activities.

Project results:

  • An action-based guide for textile experts towards embracing gender-oriented training strategies in order to establish environmental sustainability pinpointing the importance of women’s role in the field;
  • An online platform acting as a complete training package for participants including motivational workflows that enhance learners’ performance towards their engagement in the learning process;
  • An Augmented Reality mobile application functioning as an assessment tool utilizing gamified learning techniques towards the retention of newly acquired knowledge and skills through the promotion of real-life scenarios;
  • A certification and accreditation scheme for skills validation and recognition.

Project website: https://ar4reclothing.erasmusplus.website/

Manager Project TUIASI

Professor Dr. Habil. Manuela AVADANEI